A Valuable Insight On Why Did Google Delete Your Reviews?
As a business owner, you might feel ecstatic when you see a notification saying a customer has reviewed you. However, have you ever realized that some of your 5-stars are missing? It can be a major bummer for business owners to visit their business page only to see that a shiny attractive review has gone missing. But where did it go and why?
There are certain times when Google deletes your precious reviews. This is because they have an active algorithmic filter to remove reviews that violate their policies. This review filter runs periodic tests that takedown bulk reviews at a time if they seem illegitimate. Unfortunately, the filter does not run in real time, and that is why some reviews might stick with you for months before randomly vanishing.
It can be an alarming cause for businesses to find their reviews suddenly disappearing. However, it is also very misleading for customers if your business ratings are continuously fluctuating. Here are 8 different reasons that can give rise to Google deleting your reviews. Read on to know more about the issue.
1. Google My Business Listing Issues
If your reviews are not appearing on your business page, it might be because of the changes that you made to your page. There is some information that can be altered from your end to resolve the situation. However, most of the time, Google does not make these changes authentic and therefore treats your page as an illegitimate one, deleting some of your positive reviews.
This mainly happens when you change the name of the business owner or the address. Google platform takes these alterations as multiple business locations. Therefore if a reviewer left a review after these alterations, it is most likely not to be registered.
2. Google Disabling Reviews Temporarily
In the wake of the COVID-19 pandemic, Google decided to disable the review feature temporarily. This is far beyond the control of a business owner. Therefore if your reviews were not registered during the pandemic, it is probably because of this. Customers were not able to write or publish new reviews and could not react and respond to any review either.
3. Outdated Or Inaccurate Information
If your Google listing does not provide authentic information, it will not only drive your customers away but will also block Google from recognizing your business. Moreover, if you have duplicate listings, your reviews may be removed from one page, but it still exists on the alternate page. You can check for duplicate listings or change your information in the dashboard to prevent these from happening in the future.
Moreover, if you did not log in to the dashboard for a significant amount of time, you might want to do it now. Considerable inactivity might make you lose out on potential reviews.
4. Google Formatting
If your Google business page dies not to have any problem, then it might be the reviews themselves. The problem might lie in the way the reviews are written or submitted. Formatting your review in the wrong way might hint at Google about its illegitimacy; hence your reviews might get deleted. So what you can do is educate your customer's about the right way that a judgment shall appear on your page.
5. Marked As Spam
To ensure top quality of the platform, Google continues to be aggressive in fighting against spam reviews. Your review is considered spam if it violates Google review policies. Moreover, your reviews can also disappear if your regular users flag the review as inappropriate. In such cases, Google becomes suspicious of your reviews and are bound to delete the reviews from your listing.
6. Reviews Have Links Or URL’s
When the responses contain any link or URL's to any website or location etc., it gets deleted by Google. These responses are again treated as spam. So you can teach your customers to view their reviews properly and exclude any backlinks or hyperlinks while writing feedback to survive Google's axe.
7. Non-Authentic Reviews
Some brands try to buy Google reviews to improve their online reputation. It's a no-brainer that this violates Google's guidelines, and it will result in your reviews being removed from the platform. Instead of engaging yourself in buying fake reviews, you can start asking for reviews proactively. This will organically improve your brand reputation and boost your search visibility.
8. Reviews From Third Party Sites
Previously Google used to import data from third-party review sites like Facebook, Yelp, TripAdvisor etc. But it has been quite some time that Google has stopped doing this. Therefore it is pretty likely that any reviews posted on these third-party sites are taken down from your business listings. However, it is sometimes possible that Google still surfaces some reviews from authentic review sites. This will typically be due to the Google algorithm feature, and it might not always be accurate.
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