6 Tips For Successful Online Reputation Management Every Business Needs To Know
Think. What is your action when you hear about a brand for the first time? For most of us, the first thing that appears on our minds is to do an extensive Google Search. Whatever appear on Google, especially on its first page, matters. Even people do not bother to go beyond the first page in most cases. Hence, it is essential that the online world projects your brand in the most positive light ever possible.
Chris Anderson, the British-American businessman, asserts, “Your brand isn’t what you say it is, it’s what Google say it is.” Furthermore, since 71% of consumers begin their customer journey with a Google search, no business can ever afford to show up on the SERPs appearing untrustworthy and disreputable.
Ask yourself, what about when you see your business with a steady string of one-star rating or only negative reviews? If you are like 88% of consumers who trust online reviews as much as personal recommendations, the answer is most likely to be “No thanks, I will take my business elsewhere.”
To refrain from any such potential issues, today’s comprehensive blog is all about maintaining online reputation management for businesses of any size and industry. Reading this will help companies discover effective ways to manage their brand’s online reputation as well as respond rapidly to minimize financial loss effectively.
Online Reputation Management: A Brief Overview
Online reputation management or ORM is a multi-faceted concept. It is aimed at establishing a positive public perception of the brand, person, or business. Reputation management incorporates monitoring reputation, addressing any content or customer feedback that could ruin the brand. Additionally, it also includes strategies to avoid and solve problems that could tarnish the reputation of an entity.
Here are certain bulletproof strategies you need to keep in mind to safeguard the reputation of the companies online-
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Top-Notch Tips For Effective Online Reputation Management (ORM)
1. Evaluate Your Overall Reputation
Before anything else, make sure to gauge your overall brand reputation. It is essential to find out what others are saying about you, your customers, prospects, business partners, and other stakeholders. You can always begin by conducting a simple Google search in your name to see what appears in the results. Alternately, you can gather their feedback through online and offline channels. Your present reputation will offer you a base to work on.
2. Build A Strong Presence On Social Media
Social platforms are quite effective in online reputation management. Around 74% of the users rely completely on social media to guide their purchases. Hence, be sure to create a profile on all popular social channels, whether it is Facebook, Instagram, YouTube, Twitter, LinkedIn or Pinterest.
Maintain consistency across all your social profiles with a similar layout, color schemes, and logos. Remember to churn out unique, valuable, and compelling posts regularly. You can also post informative how-to guides, success stories of the brand and motivational quotes to keep users engaged.
3. Monitor The Online Mentions
Any news, positive or negative, can spread like wildfire in this age of digital media. Thus, always track your online mentions.
Create Google alerts for all the relevant keywords- brand name, major products/services, popular industry phrases, and key rivals. Google will notify you of your mentions through email, and you can choose how frequently you desire to receive these emails.
4. Update Your Blog Frequently
Blogging is outstanding for online reputation management for numerous reasons. Firstly, regular blogging enables you in demonstrating expertise and thought leadership in your field. It also offers you the opportunity to gain a loyal following by offering your readers a bevvy of answers to common questions related to your industry. As a brownie point, it also provides a massive ranking boost for local SEO as well as creates content to share across social media platforms.
5. Manage Google Search Results For Your Brand
When someone conducts a Google search for your brand, ideally, your website along with the site link should appear as the very first result. Site links provide you with remarkable shortcuts to different areas of your website, making it easy for the user to navigate through the most popular sections of the site.
To accomplish this, it is essential to have an SEO-optimized website with proper site architecture. Carry out in-depth keyword research to figure what terms people type on Google when they search for your brand.
Try to select keywords that have moderate amounts of searches and relatively low competition. Create a quality blog post related to it. Give proper headings and subheadings to enhance its readability. Monitor the website performance with the inclusion of visits, click-through rate, and bounce rate with the use of Google Analytics.
6. Handle Negative Reviews Tactfully
Customers tend to appreciate when they realize someone is there to hear their voice. Thus, if you do not pay attention to negative reviews, there are higher chances of creating an unfavorable impression on your customers. The first thing you must do is acknowledge that you have committed a mistake and apologize. Accept responsibility for your actions and work towards a solution. Even if you find it isn’t your fault, keep calm and avoid any kind of argument. Ensure not to shift the blame on anyone else.
Thank the reviewer for their feedback genuinely and make a promise to offer a better service next time. Most importantly, make sure to fix the issue that caused the bad review in the first place, and it never gets repeated again.
ORM is only a reflection of this new ‘bottom-up’ communication where your existing and potential customers can get a voice around the brand successfully. Thus, ORM is a crucial part of any business, marketing, and growth strategy for any business out there. People are speaking about you and will continue to do so. Your prime responsibility is to set up a solid online reputation management strategy to navigate through all online conversations, offer fixes here and there, and provoke positive sentiment.
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