6 Simple Yet Unique Ways To Convince Your Customers To Review Your Products
It’s no secret that online customer reviews do matter in the digital world of the modern era. From Healthgrades to Yelp, Angie’s List to Trustpilot, people share their experiences on everything, and what they say creates an impact. A Zendesk survey states 90% of participants claimed that positive online reviews influenced their purchasing decisions, and 86% said negative reviews influenced their decision.
This means online reviews have the potential to influence your community’s perceptions of your business more than any advertising. But, the question here arises ‘how to ask your most loyal clients to leave positive reviews or recommendations?”
If you’re looking for a review on popular websites your customers visit, there remain polite, courteous, and effective ways to solicit glowing reviews. In this well-detailed blog, we would walk you through certain vital tips that would help you comprehend how to ask for reviews, leverage them to get more business and respond to negative customer reviews that can enhance your business image and land you more long-lasting customers efficiently.
10 Ways To Get Customers To Reviews Your Business Online
A HubSpot Research found that customers trust recommendations from friends and family over any kind of online marketing and advertising your brand can create. And in the absence of trusted recommendations, as per the Brightlocal, 85% of consumers trust online reviews are much as personal recommendations- the single most trustworthy and ‘credible’ source of advertising out there.
The same BrightLocal survey also found that, of the 74% of customers who were asked to offer feedback, 68% were more than willing to do it. Thus, never be intimidated by the prospect of asking your customers for a favor-as all you have to do is ask, and they’ll likely to be happy to help you out.
How do you get your customers to write the glowing reviews that would ensure you close the deals? Read on to adopt top-notch strategies that would make generating positive customer reviews a cinch-
1. Determine The Right Moments To Ask Based On The Buyer’s Journey
It is essential to make sure you are soliciting customer reviews at the right moment to get optimal results.
Business relationships have natural ebbs and flows. Imagine, if you ask for a review at the wrong moment, it could result in a customer leaving a negative review that millions of others would read when considering whether or not to purchase products from your company.
Try to ask for customer reviews at strategic moments along the customer journey, like-
- After they experience or demonstrate success with your services like MyAssignmentHelp or product
- When customers re-purchase or re-order
- After they have tagged your brand in a post on social media
- If they are spending considerable time on your website browsing other services or products
- If they refer another customer to you
These are just some of the remarkable signs that your customer is satisfied enough with you and they are more likely to leave a positive review of your business.
2. Select A Unique Method That Works For You At Scale
As per the BigCommerce, 50 or more reviews per product can imply a 4.6% increase in the conversion rates. The big takeaway here is that more customer reviews mean more proof and more trust in your brand. Additionally, previous reviews inspire less confidence than recent ones.
If you aim to truly fuel your flywheel and benefit from testimonials, getting them should become a regular part of your process. Here are some of the common avenues which you can use to ask for reviews at scale-
- Include requests for reviews as a part of your email marketing automation campaigns
- Make use of NPS to determine promoters, i.e. your happiest customers at scale and have your service team foster positive relationships with them
- Incorporate review links after checkout or on thank-you pages as an optional final step
Irrespective of the methods you choose, make sure to keep it consistent and often.
3. Ask The Customer To Give Reviews In Person
If you have close relationships with the portfolio of customers you work with, do not hesitate to add a personal touch. Make sure to ask your customers to write product reviews in person.
If you invite them to one of the promotional party, keep things conversational. Ask them how you are doing with your product or service.
Remember what we said in the beginning? Most customers would be happy to leave a review- all you have to do is ask them.
4. Reduce The Friction Where It Is Possible
Remember if leaving a review becomes a hassle for a customer, they would be less likely to do it. This signifies you should make it as easy as possible, especially when asking for a review over an email.
Here are some exemplary ideas we suggest you can take-
- Incorporate countless options so that the customers can select the platform they are most comfortable on
- Incorporate a link directly to the page where they leave a review to minimise the number of clicks or steps they should take
5. Put Reviews Where People Can See Them
Customers aren’t going to read or leave reviews if they don’t know they can, so it’s vital to think about the correct placement of product reviews on the page. All the stats show that reviews are crucial for reassuring customers and increasing the sales of your company. Thus, it is essential to put your star ratings and links to reviews above the fold in a place where they can’t be missed.
A great example of this is Kiddicare. It includes the image of every product along with a star rating on its homepage. Further, the product pages incorporate links to reviews immediately under the price.
6. Publish Both Positive And Negative Reviews
We know it might seem wise to filter out all the negative reviews from your site, but in reality, people expect to see negative feedback while they are purchasing a product. They won’t trust the reviews if they are all glowing.
Thus, although it might seem counterintuitive, it is important to publish negative feedback as it reassures the buyers and implies that customers would be confident if their comment gets posted.
88% of consumers have been influenced by a review they saw online Customer reviews are an outstanding form of social proof for your business. Not to mention, they carry a lot of weight in terms of accomplishing better ranks on Google. Thus, if you don’t already, it’s high time you give an online word of mouth the special attention it deserves and focuses more on earning customer reviews for your local business.
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