How can you leverage syndicate reviews to foster your online reputation
Have you heard enough of your consumers' voice? Do you know what the latest buzz is? No? It's high time to give your attention to what your customers are saying online. Neglecting customer reviews can significantly impact your online reputation and cost you, customers. Why, you ask?
More than 90 per cent of your customers are active online, out of which at least 70 per cent of them read online reviews before purchasing a product and getting a service. It’s no surprise that a long list of negative reviews will drive away your potential customers and damage your online reputation.
Irrespective of the business, customers are the backbone of your company. Your online reputation is now more crucial than ever. So you have to apply a simple strategy to win your customers' trust – turn your satisfied customers into online advocates.
But what if there's no review at all? Would it damage your business's online reputation? Sadly, yes. 92% of the customers hesitate to purchase a product or get a service from a company like Myassignmenthelp.com when there is no review – and that's where review syndication comes in.
What Is Review Syndication?
Review syndication distributes a brand's customer reviews and photos to the website's retail partners that sell the particular brand's products. For instance, let's say you bought a product from website A – only to find the same review on website B and website C - this is most likely a syndicated review.
That means if no one reviewed the product on website B, reviews from website A and C would appear on website B. Syndicated reviews increase your visibility as products with reviews tend to perform better in ranking and shows up search results. That way, your business can gain more exposure and gain an expanded audience.
In short, good reviews acts as word-of-mouth marketing on digital platform and builds awareness, especially to those who had no idea of your brand.
Do Syndicated reviews affect your SEO?
When you are promoting your business on the digital environment, your local SEO plays a significant role in your SEO strategy's success. You may not realise it – but review syndication also plays a significant role in this strategy, if implemented correctly. Syndicated reviews are seen as UGC (user-generated content), which Google treats as a criterion of SERPs (search engine results page) rankings.
Syndicated reviews create brand awareness and may increase conversions. As you already know, more than 90 per cent of customers rely on reviews to make purchase decisions, which mean more reviews equals more conversions. With time, these reviews will boost your website traffic and increase the number of loyal buyers.
How Are Syndicate Reviews Effective?
It may sound like an easy job but takes a lot of effort to ensure brands can distribute and receive CGC (customer-generated-content). Nonetheless, you can always start by showcasing the best reviews on your website. When customers see positive reviews next to your products and services, it acts a social proof and encourages them to buy the product.
If you are focused on targeting your online customers, it's highly imperative to develop a strategy for your social media reviews. Research shows that customers of 18-34 expect over 200 online reviews of a product when searching for a product. It means the more reviews you show of your product; the chances of making sales get better. One of the great ways of showcasing your online reviews is using a review widget. It offers unique presentation options as well as saves your money and time.
Also, utilise platforms such as Facebook, Instagram, and Twitter to showcase your reviews and capture a broad audience. When your potential customers see the reviews, mentions it and links it, it certainly opens more brand success opportunities.
How To Attract More Syndicated Reviews?
The easiest way to gain more reviews is by requesting reviews from your customers across your review sites. These days, no brand is restricted to just its official site only – Facebook, Google My Business, Bing, and Yelp are some of the most used customer feedback portals online.
However, keep in mind that not all reviews would be positive – some would be negative with one or two stars. Nevertheless, stay professional while dealing with a positive or negative review. The way to tackle praise and criticism online says a lot about you and your business, which will either attract more customers or push them away.
Why Are Syndicated Reviews Valuable?
With syndicated reviews, brands increase their reach, especially to the customers where they previously couldn’t. Retailers get more reviews to showcase to encourage shoppers with purchasing decisions and thereby, increase sales. It’s no doubt a win-win for brands, retailers, and of course, customers.
Syndicated reviews positively impact SEO, increase social signals, and utilise customer feedback to soar up the SERP ranking. However, we would advise you to source reviews directly from the customers. Combining and managing both will help to gain your customer's trust who would advocate for your business on your behalf.
Essay.Reviews – Your Stop for Unbiased Reviews
We at Essay.Reviews understand the significance of reviews and what role it plays in determining a purchase decision. Hence, we aim to provide 100% accurate and unbiased reviews of different products and businesses to help you make better decisions.
Our experts employ different methods to detect real from the fake. Our algorithm highlights scam or fraudulent activities quickly and highlights the real ones for viewers.
We rely on intensive research to gather accurate data and use the latest tools to identify fake websites. If you are looking to share a review with us, all you have to do is to mail us your review along with your contact details. We are a few clicks away to assist you.
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